OFTEN LIKENED TO A WES ANDERSON FILM SET, CALISTOGA MOTOR LODGE WAS INSPIRED BY THE GREAT AMERICAN ROADTRIP OF THE 50’S-70’S. IT CELEBRATES THE SPIRIT OF MOBILE ADVENTURE: A SLOW PACE, ICONIC DETAILS, ANALOG LEISURE & ROADSIDE KITSCH.
THE CLIENT WANTED TO CREATE A CHEAP & CHIC, FUN MOTEL EXPERIENCE IN NAPA VALLEY, SOMETHING THAT WAS SORELY LACKING IN AN AREA SURROUNDED BY TRADTIONAL, LUXURY HOTELS. WE CREATED SPACES PUNCTUATED WITH LOW BROW LUXURY & AIMED TO TAP INTO CHILDHOOD NOSTALGIA THAT WOULD BRING GUESTS TOGETHER TO CREATE GREAT MEMORIES.
THE LOBBY ACTS AS A GENERAL STORE WHERE GUESTS CAN GRAB “PACKED TO GO” PROVISIONS & PLAN THEIR DAILY EXCURSIONS IN THE AREA.
THE GUESTROOMS, NATURALLY, REFLECT THE ICONIC CAMPER VAN WITH BANQUETTES THAT TURN INTO BEDS & CORK BOARD WELCOME KITS WHERE GUESTS CAN MAP OUT THEIR STAY.
THE SPA WAS INSPIRED BY LOCAL HOT SPRINGS THAT WERE POPULARIZED BY QUACK MEDICINE OF THE LATE 1800’S & THE COMMUNITY POOL EXPERIENCE. YOU’LL FIND A COMMUNAL TUB ROOM, AN OUTDOOR MUDROOM & AN APOTHECARY STYLE RETAIL SPACE ALL INTEJECTED WITH TONGUE-IN-CHEEK DETAILS.
CALISTOGA
MOTOR LODGE
52 Room Motel Renovation
Lobby
Pool
Spa
Site Plan
Branding
WHAT
WHERE
Calistoga, Ca
ROLE
Lead Designer
Project Manager
AvroKO
AWARDS
SLEEPER AHEAD GLOBAL 2019: SPA & WELLNESS
CONTRACT AWARDS 2019: HOTEL OF THE YEAR
BDNY GOLD KEY 2018: BEST HOTEL MIDSCALE
SLEEPER AHEAD AMERICA 2018: HOTEL OF THE YEAR - RENOVATION & RESTORATION
SLEEPER AHEAD AMERICA 2018: HOTEL OF THE YEAR - SPA & WELLNESS
SLEEPER AHEAD AMERICA 2018: VISUAL IDENTITY OF THE YEAR
HOSPITALITY DESIGN AWARDS 2018: HOTEL (LIFESTYLE) FINALIST
PRESS
UNITED AIRLINES MAGAZINE: JULY 2018
NEW YORK TIMES 36 HRS: JUNE 2018
TRAVEL & LEISURE: DEC 2017
SUNSET MAGAZINE: 2017
INTERIOR DESIGN MAGAZINE: NOV 2017
DWELL: OCT 2017
7X7 MAGAZINE: OCT 2017
USA TODAY: OCT 2017